All case studies

Products built.
Teams led.
Progress made.

A selection of the engineering, product and technology work I’ve led as a CTO, founder and company director.

Chief Technology Officer

Built the platform. Built the team.

I designed and launched Ofload’s freight marketplace and driver apps, built and led a 42-person engineering and data team, and expanded the product into enterprise software for shippers.

As CTO on the executive team, I helped the business grow to A$220m in annual recurring revenue and supported A$110m+ in Series A to C fundraising.

  • A$220mCompany annual recurring revenue during my tenure
  • A$110m+Funding supported as part of the executive team
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Founding team · CTO · Board member

From six people to a global business.

I joined Zinc’s founding team and helped grow the company from six people in Australia to 185+ staff across seven countries and US$200m in annual revenue.

As CTO, director and board member, I built the technology division and led the products, teams and infrastructure supporting that growth, staying hands-on as the business expanded.

  • US$200mAnnual company revenue during my tenure
  • 185+ staffAcross seven countries
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Founder · CTO

From software idea to acquired business.

I founded a software business for professional, event and tourist photography, taking the product from concept and its first release into commercial use.

As founder and CTO, I owned the product and its commercialisation through to the acquisition of the business.

  • AcquiredBusiness taken from concept through acquisition
  • COMET grantFederal Government grant recipient
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More product and engineering work.

Founder · 2025 to 2026

Building an engineering intelligence platform.

I designed and built CodePulse from concept to production, owning product strategy, architecture and hands-on development alongside go-to-market work.

Read the CodePulse case study

Founder & CTO · 1999 to 2001

Building an online retail business from scratch.

I built the e-commerce product and the business around it, including marketing, supply chain, logistics and licensing.

Read the NetCellars case study

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A product to build. A team to lead. A technology decision to get right. Tell me where you are and what you need.

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Based in Sydney. Working with you, wherever you are.