Building the first product.
I developed NetCellars’ first e-commerce product and led its technology and product strategy. As founder and CTO, I was responsible for both building the software and the commercial work around it.
Putting the business behind the website.
I established the supply chain, logistics and licensing, alongside responsibility for marketing and e-commerce strategy. Building NetCellars meant taking ownership of the practical work needed to turn an online store into an operating business.
Experience I bring to founders.
I understand the responsibility of building a business from the ground up. I can help connect product and engineering decisions with the commercial and operational work needed to get it running.